Anusree M. R. - Assistant Professor

Email-ID : anusree@rajagiri.edu

Dr. Anusree M. R. completed her graduate studies in Mathematics (secured Third Rank) from University of Kerala. Subsequently she completed M.Sc (secured First Rank), M. Phil & PhD in Statistics from University of Kerala, Kariavattom Campus, Trivandrum, Kerala. Dr. Anusree has been the recipient of prestigious fellowships such as, INSPIRE (Department of Science and Technology, Delhi) & KSCSTE fellowship (Kerala State Council for Science Technology and Environment, Government of Kerala). She won the Young Statistician Award of Kerala Statistical Association, 2012. She was also the recipient of Jacob Sundara Raja Best Paper Award from the Department of Statistics, University of Kerala, 2015.  She has published several research articles in international journals of repute (indexed in SCOPUS & ABDC), such as Statistics & Probability Letters, Statistics, Communications in Statistics-Theory and Methods, Journal of Statistical Theory and Practice, South African Statistical Journal, Tourism Review, International Journal of Bank Marketing etc. She is also the co-author of the book “Business Research Methods: An Applied Orientation, published by Springer International, Switzerland. Prior to joining Rajagiri Business School, she worked as Assistant Professor at IBS Hyderabad, IFHE University, Hyderabad, India.

 

Educational Qualification

M.Sc ( Statistics), M.Phil (Statistics), P.hD ( Statistics)

Work Experience (Research /Teaching)

Research

  • 2008-2009: M.Phil Scholar, Department of Statistics, University of Kerala, Trivandrum
  • 2010-2015: Junior Research Fellow, Department of Statistics, University of Kerala, Trivandrum

Teaching

  •  Assistant Professor, IBS Hyderabad, IFHE University, Hyderabad, India, 2015

Area of Interest (Research /Teaching)

Research: Distribution theory: Skew normal    distribution, reliability.

Teaching:  Business Statistics, Quantitative Techniques, Theoretical Statistics

Awards and recognitions

  • Secured “Third Rank” (99.5%) at University Level (B.Sc Mathematics), University of Kerala, Trivandrum (2003-2006).
  • Secured “First Rank” (88.3%) at University Level (M.Sc Statistics), University of Kerala, Trivandrum (2006-2008).
  • Received the Dr. R. N. Pillai Young Statistician Award of Kerala Statistical Association, 2012.
  • Received the Dr. Sundararaja Best Paper Award for the year 2015, Department of Statistics, University of Kerala, Trivandrum.
  • Received the second position in the “ Prof. AM Mathai Best Thesis Award Competition” in connection with the International Conference on Statistics for Twenty first Century, 2016, Trivandrum.
  • Received the “Best Presenter Award” in connection with the International Conference on Statistics for Twenty first Century, 2017, Trivandrum

Professional Society Memberships

  • Life member, Kerala Statistical Association, 2011 onwards 

Research Fellowships

  • Received the KSCSTE (Kerala State Council for Science Technology and Environment) fellowship for the year 2010-2011 for pursuing PhD.
  • INSPIRE fellowship (IF114012-The Department of Science and Technology, Ministry of Science and Technology, Government of India) for the year 2011-2015 for pursuing PhD.

  Publication (Book / Article)

          Book

  • Sreejesh, S., Mohapatra, S., & Anusree, M. R. (2014). Business Research MethodsSpringer International Publishing, Switzerland.

INTERNATIONAL:

 

  1. Abhigyan SarkarJuhi Gahlot SarkarSreejesh S and Anusree M R (2018). A Qualitative Investigation of E-tail Brand Affect, Marketing Intelligence and Planning(ABDC-A), https://doi.org/10.1108/MIP-09-2017-0198.(published online).
  2. Sreejesh S, Anusree, M. R & Abhilash Poonam (2018): Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames Computers in Human Behaviour (Scimago: Q1, ABS-level 3, ABDC-B), 81, 325-339 (published online)
  1. Kumar, C. S., & Anusree, M. R. (2017). On an extended skew curved normal distribution and its application, Journal of Statistical Research ( ABDC-C), 51(2), 115-129.
  1. Sreejesh S , Juhi Gahlot SarkarAbhigyan SarkarAbdolreza Eshghi and Anusree M R (2017). The impact of other customer perception on consumer-brand relationships, Journal of Service Theory and Practice (Scimago: Q1, ABDC-A).http://doi.org/10.1108/JSTP-11-2016-0207
  1. Sreejesh S and Anusree M R (2017). 'Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers' brand attention and memory in advergames', Computers in Human Behaviour (Scimago: Q1, ABS-level 3, ABDC-B), 70, 575-588, Thomson Reuters
  1. Chetana, P, Sreejesh S and Anusree M R (2017). 'Effect of information quality of employment website on attitude towards the website, 38(5), 729-745, ISSN  : 0143-7720. International Journal of Manpower (SCIMAGO: Q2, ABDC-A) Thomson Reuters Scopus
  1. Sreejesh S & Anusree, M.R. (2016). The impacts of customers’ observed severity and agreement on hotel booking intentions: moderating role of webcare and mediating role of trust in negative online reviews, Tourism Review(SCIMAGO Q2, SCOPUS, ABDC-B)71(2), 77-89
  2. Sreejesh, S., Anusree, M.R. and Amarnath Mitra (2016). Effect of information content and form on customers’ attitude and transaction intention in mobile banking: moderating role of perceived privacy concern, International Journal of Bank Marketing (SCIMAGO Q2, SCOPUS, ABDC-B, ABS-1, SNIP  : 0.515), 34(7), 1092-1113, ISSN - 0265-2323.
  1. Kumar, C. S., & Anusree, M. R. (2016). On a mixture of standard normal and two piece skew normal distribution- Aligar Journal of Statistics (ABDC-C), Vol. 36, 39-56.
  1. Kumar, C. S., & Anusree, M. R. (2015). On an extended version of skew generalized normal distribution and some of its properties. Communications in Statistics-Theory and Methods (SCIMAGO Q3, SCOPUS, ABDC-B, Thomson and Reuters: Impact factor:0.3
  2. Kumar, C. S., & Anusree, M. R. (2015). On Modified Generalized Skew Normal Distribution and Some of Its Properties. Journal of Statistical Theory and Practice (SCIMAGO Q3, SCOPUS), 9(3), 489-505.
  1. Kumar, C. S., & Anusree, M. R. (2014). On Some Properties of a General Class of Two-Piece Skew Normal Distribution. “Journal of the Japan Statistical Society”44(2), 179-194.
  2. Kumar, C. S., & Anusree, M. R. (2014). On a modified class of generalized skew normal distribution. “South African Statistical Journal”, 48(1), 111-124, (SCIMAGO Q4SCOPUSABDC-B, Thomson and Reuters: Impact factor)
  3. Kumar, C. S., & Anusree, M. R. (2013). A generalized two-piece skew normal distribution and some of its properties. Statistics47(6), 1370-1380, ISSN: 0233-1888. ISI Science Citation Index, SCOPUS, ABDC-B, Thomson and Reuters: impact factor: 0.807.
  4. Kumar, C. S., & Anusree, M. R. (2011). On a generalized mixture of standard normal and skew normal distributions. Statistics & Probability Letters81(12), 1813-1821, (Science Citation Index, SCIMAGO Q2, SCOPUS, ABDC-B, SNIP=0.834, Thomson and Reuters: Impact factor: 0.506).

NATIONAL:

  1. Kumar, C. S., & Anusree, M. R. (2016). Modified two-piece skew normal distribution: properties and application, “Journal of Statistics and Mathematical Engineering-MAT Journals”, 2(2), 1-15.
  1. Kumar, C. S., & Anusree, M. R. (2013). Modified version of skew curved normal distribution, “Collection of Recent Statistical Methods and Applications”, 41-55, 2(1)- (C.S. Kumar, M. Chacko and E.I.A. Sathar, Eds.-Department of Statistics, University of Kerala Publishers, Trivandrum, ISBN: 978-93-5104-794-0).
  1. Anusree, M. R. (2012). On generalized modified skew normal distribution, “Journal of the Kerala Statistical Association”23, 31-47, [ISSN: 2249-4553].
  1. Kumar, C. S., & Anusree, M. R. (2012). Location-scale extension of modified skew normal distribution and its application, “Research Journal of Fatima Mata National College”, Science Edition, 4(1), 48-57, [ISSN: 2277-8748] .
  1. Kumar, C. S., & Anusree, M. R. (2011). On some properties of an asymmetric normal distribution, “Research Journal of Fatima Mata National College”Science Edition, 3(2), 35-43, (2011)[ISSN: 2277-8748].

ACCEPTED FOR PUBLICATION:

 

  1. Kumar, C. S., & Anusree, M. R. (2018). On some aspects of a two-piece asymmetric normal distribution, Journal of Statistical Theory and Applications, ABDC-C.
  1. Sreejesh S & Anusree, M. R. (2018): M&T Automobile Inc.: Solving a dilemma for expanding business through probability assignment, Sage Business Cases, Sage Publishers.

PAPER PRESENTED IN INDIA:

  • Attended and presented a paper on “A generalized skew normal distribution” in the International Conference on Mathematical Sciences in honor of Prof. A.M. Mathai conducted in the Department of Statistics, St. Thomas College, Pala, Kottayam during January 3-5, 2011.
  • Attended and presented a paper on “On an extended generalized skew normal distribution and its properties” in the International Conference on Actuarial Statistics, Biostatistics and Stochastic modeling (INCABS 11) conducted in the Department of statistical Sciences, Kannur University, Kannur, Kerala during January 10-14, 2011.
  • Attended and presented a paper on “On generalized two piece skew normal distribution and some of its properties” in the National Conference on Statistics for twenty first century NCSTC conducted in the Department of Statistics, University of Kerala during March 17-19, 2011.
  • Attended and presented a paper on “On a modified version of skew normal distribution” in the XXXI Annual Convention of Indian Society for Probability and Statistics (ISPS) and International Conference on Statistics, Probability and related Areas conducted in Department of Statistics, Cochin University of Science and Technology, Cochin, Kerala during December 19-22, 2011.
  • Attended and presented a paper on “A new family of skew normal distributions” in the National Seminar on Recent Trends in Statistics and Related Areas and Annual Conference of Kerala Statistical Association organized by Department of Statistics, University of Calicut, Kerala during March 15-17, 2012.
  • Attended and presented a paper on “A two-piece generalized skew normal distribution” in the National Conference on Statistics for twenty first century-2014, NCSTC-2014, Department of Statistics, University of Kerala, March 20-22.
  • Attended and presented a paper titled” Consumer’s perceived webcare: Conceptualization, Scale development and validation” in the “International conference on Marketing Technology and Society, Sept 29 to Oct 1, 2016”.
  • Attended and presented a paper titled “ On two piece asymmetric normal distribution” in the International Conference of Statistics for twenty first century, ICSTC-2016 from Dec 21-23 organized by Department of Statistics, University of Kerala, Trivandrum.
  • Attended and presented a paper titled A flexible class of skewed plurimodal distributions: Properties and Applications” in the International Conference of Statistics for twenty first century, ICSTC-2017 from Dec 14-16 organized by Department of Statistics, University of Kerala, Trivandrum.

SEMINAR/WORKSHOP/FDP ATTENDED:

  • Attended one day seminar on “Statistics and Mathematics” conducted by Department of Statistics and Mathematics of Govt. College Kariavattom, Trivandrum sponsored by the Department of Collegiate Education on 26 th March 2008.
  • Attended the “Advanced Training on GNU/R Software (ICFOSS)”, Department of Statistics, University of Kerala, Trivandrum, August 1-2, 2011.
  • Attended the “National workshop on Distribution Theory, Order Statistics and Reliability Theory”, Department of Statistics, University of Kerala, Trivandrum, March 17-19, 2014.
  • Attended one day seminar held on the “National Statistics Day in connection with the international year of Statistics” at the Department of Statistics, University of Kerala, Trivandrum, 29th  June, 2013.
  • Attended three days Faculty Development Programme on “Innovative Approaches in Management Teaching” conducted by IIM-K at Rajagiri Centre for business Studies, Kakkanad.
  • Attended six days “SAKSHAM-IT Champion Training Program” FDP conducted by Microsoft at Rajagiri School of Social Sciences from May 23rd to 28th, 2016.
  • Attended the Faculty Development Programme on “Case method in Management Education” by Dr. Simon George (TAPMI) at Rajagiri Centre for business Studies, Kakkanad, August, 2016.
  • Attended the Faculty Development Programme on “Teaching Methods to Strengthen Decision Making Skills” by Ranjeet Nambudiri ( IIM Indore) at Rajagiri Centre for business Studies, Kakkanad, Sept 20, 2016.

PROJECTS GUIDED (PGDM and MBA):

  • Thomas Jose Kuttukaran (PGDM), 2018: Trust, satisfaction and online purchase Intention: the moderating role of perceived Effectiveness of e- commerce Institutional mechanism.
  • Akhil Dev (PGDM), 2018: Impact of apparel stores environment in impulse buying behavior.
  • Krishnakumar (PGDM), 2018: The analysis of antecedents of customer loyalty in the Indian mobile telecommunication market.
  • Amith Babu, (PGDM), 2017: Factors influencing the buying behaviour of consumers towards organised Retail Stores.
  • Albin Richard Joseph, (PGDM), 2017: A study on the factors that influence the consumers switching behaviours and migration to new service provider.
  • Fathima Fida (MBA), 2017: The effect of customer satisfaction and service quality on customer retention in H&R Johnson (India) under tiles division.
  • Hresheekesh M.V (MBA), 2017: A study on the effects of perceived quality, brand awareness and brand association on brand loyalty: RMC Readymix (India) a Division of Prism Cement Limited.
  • Jeswin Raichel Johnson (MBA), 2017: A study on brand awareness of Qatar Steel Company in the International market - Impact of Marketing Mix Elements on Brand Awareness.
  • Jibin George (MBA), 2017: Effect of Service Quality on Customer Retention in HCL Infosystems.
  • Jincy Kuriakose (MBA), 2017: A study on the influence of brand trust and brand affect on attitudinal loyalty and purchase loyalty with special reference to milma, Kottayam Diary.
  • Akhil Kumar K (MBA), 2017: A Study On Optimization of Production and Planning of Silicon Carbide (Sic) Macro Grits.

Organizational Internship: MBA, 2016-18

  • Jithin S Vargheese (MBA): A study on the UAE exchange and marketing of Xpay cash wallet.
  • Ganesh Puri (MBA): A study of operations and consumer behaviour in a retail store.
  • Liya Elizabeth Oommen (MBA): Organisational and Routine work, Tata Communications Limited.

OTHER RESPONSIBILITIES:

  • Chaired a session in the “International conference on Marketing Technology and Society, Sept 29 to Oct 1, 2016”. 
  • Student co coordinator for the year 2016, Rajagiri Centre for business Studies, Kakkanad
  • Coordinator of National Conference on Business Excellence, Jan 2017, Department of Operations, Rajagiri Centre for business Studies, Kakkanad
  •  

 

Educational Qualification

M.Sc ( Statistics), M.Phil (Statistics), P.hD ( Statistics)

Work Experience (Research /Teaching)

Research

  • 2008-2009: M.Phil Scholar, Department of Statistics, University of Kerala, Trivandrum
  • 2010-2015: Junior Research Fellow, Department of Statistics, University of Kerala, Trivandrum

Teaching

  •  Assistant Professor, IBS Hyderabad, IFHE University, Hyderabad, India, 2015

Area of Interest (Research /Teaching)

Research: Distribution theory: Skew normal    distribution, reliability.

Teaching:  Business Statistics, Quantitative Techniques, Theoretical Statistics

Awards and recognitions

  • Secured “Third Rank” (99.5%) at University Level (B.Sc Mathematics), University of Kerala, Trivandrum (2003-2006).
  • Secured “First Rank” (88.3%) at University Level (M.Sc Statistics), University of Kerala, Trivandrum (2006-2008).
  • Received the Dr. R. N. Pillai Young Statistician Award of Kerala Statistical Association, 2012.
  • Received the Dr. Sundararaja Best Paper Award for the year 2015, Department of Statistics, University of Kerala, Trivandrum.
  • Received the second position in the “ Prof. AM Mathai Best Thesis Award Competition” in connection with the International Conference on Statistics for Twenty first Century, 2016, Trivandrum.
  • Received the “Best Presenter Award” in connection with the International Conference on Statistics for Twenty first Century, 2017, Trivandrum

Professional Society Memberships

  • Life member, Kerala Statistical Association, 2011 onwards 

Research Fellowships

  • Received the KSCSTE (Kerala State Council for Science Technology and Environment) fellowship for the year 2010-2011 for pursuing PhD.
  • INSPIRE fellowship (IF114012-The Department of Science and Technology, Ministry of Science and Technology, Government of India) for the year 2011-2015 for pursuing PhD.

  Publication (Book / Article)

          Book

  • Sreejesh, S., Mohapatra, S., & Anusree, M. R. (2014). Business Research MethodsSpringer International Publishing, Switzerland.

INTERNATIONAL:

 

  1. Abhigyan SarkarJuhi Gahlot SarkarSreejesh S and Anusree M R (2018). A Qualitative Investigation of E-tail Brand Affect, Marketing Intelligence and Planning(ABDC-A), https://doi.org/10.1108/MIP-09-2017-0198.(published online).
  2. Sreejesh S, Anusree, M. R & Abhilash Poonam (2018): Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames Computers in Human Behaviour (Scimago: Q1, ABS-level 3, ABDC-B), 81, 325-339 (published online)
  1. Kumar, C. S., & Anusree, M. R. (2017). On an extended skew curved normal distribution and its application, Journal of Statistical Research ( ABDC-C), 51(2), 115-129.
  1. Sreejesh S , Juhi Gahlot SarkarAbhigyan SarkarAbdolreza Eshghi and Anusree M R (2017). The impact of other customer perception on consumer-brand relationships, Journal of Service Theory and Practice (Scimago: Q1, ABDC-A).http://doi.org/10.1108/JSTP-11-2016-0207
  1. Sreejesh S and Anusree M R (2017). 'Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers' brand attention and memory in advergames', Computers in Human Behaviour (Scimago: Q1, ABS-level 3, ABDC-B), 70, 575-588, Thomson Reuters
  1. Chetana, P, Sreejesh S and Anusree M R (2017). 'Effect of information quality of employment website on attitude towards the website, 38(5), 729-745, ISSN  : 0143-7720. International Journal of Manpower (SCIMAGO: Q2, ABDC-A) Thomson Reuters Scopus
  1. Sreejesh S & Anusree, M.R. (2016). The impacts of customers’ observed severity and agreement on hotel booking intentions: moderati